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11 Essential WordPress Plugins for Smart Marketers

Companies and individuals spend thousands on custom websites. If you’re just starting out, it can make a massive dent in your budget. But have you ever thought about just doing it yourself? What many people don’t realize is that you don’t need to be a master coder to create a decent website.

All you need is an easy-to-use platform like WordPress. And plugins that will do a lot of the hard work for you.

They’re tools that can help with SEO, design, lead generation and so much more. The only problem is, there are over 55,000 WordPress plugins to choose from. So, how can you possibly know which are the best and most useful?

Well, here are the essential plugins that should provide the building blocks of your site.

1. Askimet

Akismet plugin

You spend some time crafting a nice blog post. When you look at your comments, you expect to see thoughtful insights.

But nope.

There are a few interesting notes.  While most of the comments are telling people how they can make money online for free. You know the type.

Askimet is a plugin that filters out these aggravating comments. To date, Askimet has caught over 430 billion spam comments. That’s a whole lotta spam. It automatically checks both comments and contact form submissions. It compares entries to their global spam database. And also blocks the worst spam outright.

All you need to use it is an API key, which is free for personal blogs and costs a minimal price for businesses and commercial sites. It’s definitely worthwhile keeping your site spam-free and looking professional.


2. Broken Link Checker

Broken link checker

Broken links are the bane of any SEO’s existence. They’re bad for SEO and user experience. Whenever you click on one, you’ll be taken to the dreaded 404 page.

Which is frustrating as I’m sure you well know. Plus, Google’s crawlers come up against this roadblock, too. Thus, halting the indexing process.

But don’t fear.

Broken Link Checker will come to your rescue.  This plugin monitors your site and alerts you to any broken links. The really amazing thing about it is that you can fix the link from the plugin’s dashboard within WordPress. So, you don’t have to go through, manually fixing all of those broken links until you’re old and gray.

It also detects missing images and redirects. And it stops search engines from following broken links. Meaning you don’t lose any of your links. All in all, it’s a useful tool and will save you time.


3. Editorial Calendar

Editorial Calendar

Blogging remains at the heart of a robust content marketing strategy. 61% of readers will make a purchase based on a blog’s endorsement. Written content doesn’t only influence purchasing decisions, though.

Among various great benefits, it helps improving SEO and increasing brand awareness. To reap all of these benefits, you have to be organized with it and post on the regular. This is where the Editorial Calendar plugin can come in handy. It does what it says on the tin. But it’s nice to be able to see all of your scheduled posts in one place and within WordPress.

Its drag and drop format makes it really easy to use. Additionally, you can manage multiple authors and even publish posts or manage drafts from within the plugin. You’ll have no excuse to get that content out on time, once you install.


4. Yoast SEO

Yoast SEO

I’m sure you know by now that your site needs to be SEO-optimized. So, instead of some fact, stat, or quote to prove it, I’m going to give you a little SEO joke…

Why do SEOs love the farmer’s market?

Lots of organic content…

Yes, it may be cheesy. But I bet you use it on your colleagues over the next few days. Hehe. Anywho, Yoast SEO is the go-to plugin for anyone with a WordPress site. And popular with marketers.

It’s difficult to remember every little aspect that goes towards an SEO-optimized page. Thankfully, Yoast does it for you and provides you with a content and SEO analysis before you upload any post or page. It also helps you input metadata for your content. And it even shows you a snippet of how your search result will look on Google.

It’s a massive help for beginners and advanced SEOs.


5. OptinMonster

Optin monster

Lead generation is bound to be one of your primary goals, if not your sole goal. But the sad fact is, it’s just really hard. The three main reasons why B2B marketers find lead generation difficult are:

  • They don’t have enough time (48%)
  • They lack quality leads (33%)
  • They have a poor/undefined sales process (33%)
  • The outlook is pretty bleak, huh?

Well, OptinMonster can go a long way towards helping with lead gen. It’s a popup plugin you can use to grow your email list. It provides you with opt-in forms that have been proven to convert well, along with footer bars, floating headers and all kinds of lead bait. The cool thing about it is that it integrates with lots of email marketing providers such as HubSpot, MailChimp, AWeber and more.

Overall, it’s an easy way to add an effective lead generation form to your site.


6. MaxButtons Social Share

MaxButtons Social Share

Do you know anybody that doesn’t have Facebook? Probably not. It’s no surprise as 68% of U.S. adults now use Facebook. And it’s not the only popular social media platform either. Around a third of people use Pinterest and around a third use Instagram.

Clearly, all of these people use social platforms to share content of their own and others’. The problem is, how do you get them to share yours? You make it easy and appealing for them to do so with attractive share buttons.

The MaxButtons plugin gives you a library of share buttons and social icons to use on your site. There’s a vast range of styles so you can match them to your design. It means that you can create and customize buttons without having to know any complicated code. As a marketer, it will help you up your social shares and traffic.


7. MonsterInsights

Monster Insights

Analytics should be the backbone of your marketing efforts. It shows you the value of what you’re doing and governs future efforts. GlobalWebIndex writes for Martech Series,

“Over the last decade or so, marketing has been revolutionized by data analytics, allowing brands to deliver more targeted messaging and measure their return on investment (ROI).”

Seeing as over 56% of all websites use Google Analytics, you’ll probably want to connect it to your WordPress site. The plugin from MonsterInsights helps you do that quickly and easily. All you have to do to start using it is authenticate your Google account on your dashboard. Plus, it lets you track and manage your analytics from within WordPress.

You can monitor sessions and bounce rate. And you can set it to track links, both internal and external.

It’s helpful because who wants to be switching between interfaces all the time?


8. Smush Image Compression and Optimization

WP Smush

The benchmark for page load time is incredibly low. Google’s research shows that 53% of people will leave a mobile site if a page doesn’t load in three seconds or less. If your pages take longer than that, it’s not good.

As Google says, “In short, speed equals revenue.”

One of the things that could be dragging your page load time is the size of image files. Now, I’ve only recently started watching the show Silicon Valley. I’m late to the game, I know… Smush is basically what the Pied Piper guys were offering in the first season.

File compression that doesn’t damage the quality of an image. It does it automatically for images on your pages and posts. And you can run a ‘bulk smush’ on all existing images on your site. I don’t know if Silicon Valley inspired the plugin, but it’s pretty cool either way.


9. Elementor Page Builder


If you visit a shoddy, old-fashioned website, it’s unlikely you’ll buy from that company.  Tatyana Khamdamova writes at Forbes,

“Nowadays, it’s extremely important for any business to have a nice-looking, easy-to-use responsive website. Many people, while doing their research, check your company’s online presence along with your competitors’ before they call you or fill out a ‘request a quote’ form.”

But what do you do if you don’t have the funds or resources to build a top quality site? Well, you use Elementor Page Builder for WordPress. It helps you build web pages at the front-end with widgets, sections, and modules. So, you don’t have to keep clicking preview to see the changes you’ve made.

You can save your custom layouts to use again and again.

If you don’t know how to code, this is a quick and easy way to make your very own nice-looking site.


10. Wordfence Security

Wordfence Security

Slowly, more people are becoming aware that cybercrime is a genuine issue. It’s not as glamorous as it’s often portrayed on TV and in movies. It can be devastating.

In February 2018, hundreds of WP and Joomla websites were infected with malware. That’s just one month.

If that doesn’t show you that you need to protect your website from hackers, I don’t know what will. Thankfully, you can use a plugin to protect your site.

Wordfence Security offers a firewall and malware security scan. And they claim it’s “the most comprehensive WordPress security solution available.”

They even have a premium version that offers additional features.

This includes real-time firewall rule and malware signature updates. And a real-time IP Blacklist which blocks all requests from the most malicious IPs.

Don’t skimp on cybersecurity, a plugin like this could seriously protect you and your customers.


11. Social Metrics Tracker

Social Metrics Tracker

I recently wrote a blog post. I gave it a little time to generate social shares. And I really wanted to show the site I wrote the post for how it had performed on social media.

The trouble with social shares though is that they’re entirely out of your hands, once you hit publish. People share, like, favorite, etc. in a manner of ways and on various platforms.

So how do you check up on the performance of your posts? That’s where this great tool, Social Metrics Tracker, comes in.

It provides you with an analysis of social media interaction and view counts. What’s especially useful is that it covers all major platforms – Facebook, Reddit, LinkedIn, StumbleUpon, Pinterest, Google+, XING, and Flattr. This allows you to use the data you collect to see what works best for you and inform future posts.



You have to take into account so many different aspects when creating a site… From design to SEO to analytics to social sharing. But plugins have you covered.

Here’s a quick checklist to ensure that you have all of the essential plugins mentioned here:

  • Broken Link Checker alerts you to broken links and lets you fix them directly on the dashboard.
  • Editorial Calendar lets you schedule posts on a simple-to-use interface.
  • Yoast SEO provides content and SEO analysis for posts and pages.
  • OptInMonster helps you create popups to grow your email list.
  • MaxButtons offers a vast library of social share buttons you can customize.
  • MonsterInsights lets you track and manage Google Analytics from within WP.
  • Smush Image Compression and Optimization compresses images to improve page load time.
  • Elementor Page Builder helps you build web pages at the front-end.
  • Wordfence Security provides a firewall, malware scanner and other cybersecurity features.
  • Social Metrics Tracker tracks social shares across all the major platforms.

What’s next?

Get to downloading the plugins you don’t have yet, of course.